Social Media Manager

Job Description

**To be considered for this role, please send a short email to isyed@psychplus.com with some examples of social media posts (Instagram, Facebook, etc) that you have created.**

Why PsychPlus?

The current delivery model for mental health care is broken in this country. PsychPlus set out on a mission to reimagine how mental health care is delivered to folks who need it. Our goal is to provide a digital-first, modern approach to psychiatry and therapy. We provide care both in-person at our offices across Texas and virtually so our patients can be seen at their convenience.

Through a combination of exceptional medical and psychological care and best-in-class technology, we provide an unparalleled approach that serves our patients needs in an integrated way. Join us in our mission to ensure that every person has access to affordable and accessible mental health care.

About The Role

The PsychPlus Social Media Manager is a key role to support our digital marketing goals. The channels are brand new and we aim to pass you the baton to grow our Instagram, Linkedin, Facebook and test TikTok and YouTube Shorts. The selected candidate will be in charge of representing the PsychPlus voice and vision across all social channels in a cohesive way. You will provide your social media industry expertise to stay current with the ever evolving platforms and advise stakeholders rooted in best practices. Your mission is to enhance our social presence, grow our audience, lift engagement, drive traffic to our website and upcoming app, establish a benchmark for brand awareness while fully managing the social editorial calendars across channels (posts, stories), publishing, and community management. You will execute our social strategy and have the ability to update the strategy over time, develop new campaigns, collaborate with departments, support new press or blog posts on social media. You will work closely with a social media content manager to assist you in development of creative assets to implement.

Requirements

• Strong understanding, experience and ability to create value-based content for social media accounts and digital ads (TikTok, Instagram, YouTube Shorts, etc) and understanding the various size formats that apply to each platform.
• Successful track record with Social Media for business. Bonus if in the healthcare industry.
• Ability to unpack company marketing goals / initiatives to apply to evolving social strategy.
• Experience with Meta Business Suit, Facebook, Instagram, YouTube, Tik Tok, Digital Marketing for Telehealth.
• Create compelling and engaging short and long videos for Instagram, TikTok, YouTube, Instagram, and Facebook. This includes concepting, pre-production, scripting, filming, editing, working with stock video, audio, and voice.
• Must have video editing and graphic experience. Ability to create gifs, simple animations, infographics, short videos, and establish branded templates.
• Experience with Adobe Photoshop, Premiere, Illustrator, After Effects, Canva, Capcut – flexibility between desktop and mobile applications. AI content tools are a bonus.
• Content strategy oriented to produce value-based and educational content that drives back to our company mission, values and services.
• Ability to take direction, work in a team, and open to collaborate to achieve overarching content goals.
• Understanding of efficient workflows to balance multiple projects. Familiarity with Slack, Trello or Monday.com.
• Current knowledge of social media management tools for planning, publishing and analytics (e.g. Later, Hootsuite, Buffer, Sprout).
• Positive attitude, deadline and team oriented with good multitasking and organizational ability.
• 2 years of experience creating social content for brands or business. Background in digital marketing, advertising or creative agency preferred.
• Plan & develop a social media content calendar for relevant platforms (Facebook, Instagram (to include Stories), LinkedIn, and future social media such as TikTok and YouTube Shorts). ○
• Includes responsibility for copywriting all posts and delivering copy direction to content creators for graphic assets (e.g. infographic carousels or designed stories and video assets.
• Ability to collaborate on writing short scripts for filmed video.
• Understanding of social media analytics and reporting for stakeholders. Leverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.

Perks

Our mentality is to find the best, attract the best, and pay the best talent—which is why we prioritize quality over quantity of hires. While we offer zero-stress medical, dental, and vision coverage, competitive salaries, and a generous PTO policy, we’re way more excited to tell you about a few “perks” that are unique to Psychplus. We’ve spent time thinking through what it means to be a modern mental health company and how we can better align these additional perks with our mission and values.

Additional Information

The expected base pay for this role will be between $20-$30/hr at the commencement of employment. However, base pay will be determined on an individualized basis and will be impacted by location and years of experience. Further, base pay is only part of the total compensation package, which, depending on the position, may also include incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Psychplus Health-sponsored benefits.

So—what do you think?

If you’ve made it this far, well, we’re excited to meet you too. Just one more thing that we want you to remember: we pride ourselves on our meritocratic, performance-driven culture. We are a startup and move at the speed of light. You might be required to wear multiple hats at any given time. There’s no room for complacency. Your scope of responsibility and opportunity to make a difference will be uncapped at Psychplus, but we need your commitment that you will work tirelessly for our patients, parents, and partners. At the end of day, our team is committed to helping you succeed at Psychplus because when you succeed, our patients succeed, and we get one step closer to solving the mental health crisis. We’re hopeful that this role will give you the experience to go and do whatever you want in life but the fulfillment to make you never want to leave our team. We look forward to solving the mental health crisis, together.

Please be cautious of potential recruitment fraud. If you are interested in exploring opportunities at Psychplus, please go directly to our Careers Page: https://psychplus.com/careers

Psychplus will never ask you to pay a fee or download software as part of the interview process with our company. In addition, Psychplus will not ask for your personal banking information until you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All communications with Psychplus will only be sent from @psychplus.com email addresses. Legitimate emails will never originate from gmail.com, yahoo.com, or other commercial email services.

At Psychplus, we value being an Equal Opportunity Employer. We strive to cultivate an environment where individuals can be their authentic selves. Being an Equal Opportunity Employer means every member of our team feels as though they are supported and belong. We value diverse perspectives to help us provide accessible and affordable mental healthcare to every one of our patients.

Psychplus applicants are assessed solely on their qualifications for the role, without regard to disability or need for accommodation.

Job Type

Full Time

Location

Houston, TX